1.                  Characterize the attendance at the park on this weekend. Describe up to twelve different types of groups at the park on this weekend.

 

a.                  How big is the group type?

 

Firstly, the analysis was based in the whole dataset with the aim of gathering similar individuals regarding to their activities in the park during the weekend. Therefore, all available data strongly suggested that six different clusters can be identified by the day of attendance to the park. People were distributed in a group:

 

 

Secondly, other analysis of similarity was focused on the relationships between people who entered together to the park and what happened with them along the day. Then, eleven groups could be detected:

 

 

 

  1. Where does this type of group like to go in the park?

 

This analysis was based on the last eleven groups that were mentioned in the previous item because there is no difference over the pattern of activities between the first six groups described.

The preferences of each group are shown in the following graph. There are some notable changes of the pattern of activities in groups bigger than others. For instance, the attendance to Shoppings (SH) is similar to the Thrill Rides (TR) and Rides for Everyone (RE) independently if the group is formed by three or four individuals. In contrast with groups of eight individuals or the group nine who strongly preferred to visit more times the Thrill Rides (TR) instead of Shoppings (SH) and Rides for Everyone (RE). The same situation occurs in the group eleven. What is relevant here is that there is a clear pattern in the biggest groups and then it defines their preferences to choose where spend time in the park.

 

 

 

 

Graph x: Preferences of each group to participate in the different entertainments.

 

 

c.       How common is this type of group?

 

Regarding the six clusters, it was mentioned that the common thing between the individuals gathered by a group was the day of attendance. So, the following graph shows how the displacement of each group during the weekend was.

 

 

 

 

About the eleven groups, they had in common the exact time to enter to the park. Then, they could share some rides and time inside. Along the day, they were split and gathered again or not. It means that each group could have been a family, a group of friends, football fans, tourists and etcetera.     

The next pictures show the path did by some different groups. At the beginning of the path, there are nodes which identify to the individuals with their IDs. The second node, which joins the IDs, has a code like this: C99-208:39:46. It means the first three digits “C99” are a point in the park; the next two are the day (“-1” is Friday, “-2” is Saturday and “-3” is Sunday); and the last eight digits are the exact time expressed by hours, minutes and seconds. The following nodes are similar to the second one but with the difference that there are no seconds to express the hour.

 

Graph N°x: Path of a two-individual group

 

 

 

Graph N°x: Path of a three-individual group

 

Graph N°x: Path of a four-individual group

 

 

Graph N°x: Path of a five-individual group

 

Graph N°x: Path of a seven-individual group

 

Graph N°x: Path of a ten-individual group

 

 

  1. What are your other observations about this type of group?

 

On the one hand, groups of two, three, four and five individuals presented a high level of cohesion and the majority of them shared the same rides and places. On the other hand, groups of seven and eight persons had less cohesion and they chose to be separated in order to follow their preferences.

In the case of the group nine and eleven, there was almost no cohesion and they walked separately in different small groups along the park.

The other case is the group ten that is very relevant to be highlighted because it was kept gathered in the whole path in the park even though they were in a huge group of people.

 

 

  1. What can you infer about the group?

 

We can infer about the groups mentioned in the previous item that the small groups could be groups of relatives, friends or another kind of strong ties in which the cohesion is kept between them in a group.

Probably, when there are seven or eight individuals in a group, it could be a group of friends and there is more chance to get separate regarding the preferences of each other.

Finally, in the biggest groups the missing cohesion is explained by the number of the individuals that belong to the group. The group ten is the exception to this situation but it was nicknamed the “Chinese Tour”. It means they arrived all together and they never get to separate in the whole day. 

 

 

 

  1. If you were to make one improvement to the park to better meet this group’s needs, what would it be?

 

The suggestions would be to get better access from the entrances above all the main one, located in the north of the map. It would reduce the waiting time and avoid large queues. Another idea would be create more Thrill Rides because it is notable the high attendance at this kind of rides.